Gum Package Designorbit-winner.jpg

Chewing Gum has been around for a long time. From the Ancient Greeks, to the Mayans, to Native Americans,
humans have enjoyed chewing gum-like substances for many years.
And sooner or later (around the late 1800’s) they decided to make a package for it!

From chewing the sap from trees, to more commercial invented flavors like bubblegum, tutti-frutti, wild berry and the more bizarre flavors like Photon (pineapple), Bacon or Root Beer float. Package designers have the challenge of creating a functional package that reflects the flavor of the gum within.

That’s where you come in…

Project

Students will create a package design for a new flavor of gum for a fictional company.1817.jpg
The design must include;
  • The Name of the Gum
  • A logo for the company
  • A graphic that reflects the flavor of the gum

Objective (Students will learn)
  • Creating a design for an alternate format
  • Reflect the expectation of flavor or experience within a design
  • Choosing color harmonies
  • Creating a flavor of gum and company logo

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Process

Brainstorm an idea. Think about flavors you may want to create, and a company name to reflect that flavor.
You many use an established company, but you must recreate the design.
  • Complete the Gum Package worksheet found here:
  • Sketch out your ideas. Create three thumbnails for the design and layout of the package.
  • Choose a color scheme that reflects the flavor of the gum.
  • Start designing using Illustrator and/or Photoshop

Gum package template found here:

Early-wrapper-for-Cachou-Chewing-Gum-from-C.R.-Somerville.jpg





Resources


Orbits contest
http://www.foodandbeveragepackaging.com/articles/84791-orbit-gum-s-social-media-packaging-design-contest

Orbit contest winners
http://www.stltoday.com/news/local/columns/deb-peterson/two-mizzou-students-have-winning-orbit-gum-package-designs/article_7ac7316a-21d2-11e1-b07e-001a4bcf6878.html


The evolution of Gum design
http://elbowroomdesign.com/musings/458/accessorize-your-breath-the-evolution-of-gum/51MTFWEF0CL.jpg

32 Chewing Gum Designs
http://neatdesigns.net/32-chewing-gum-package-designs-that-will-make-your-mouth-water/

Gum package Design Competition winner
http://www.adesignaward.com/design.php?ID=27709


Chewing Gum Statstics
http://www.statisticbrain.com/chewing-gum-statistics/


The Top 10 Chewing Gum Brands
http://www.thetoptens.com/top-bubble-gum-brands/


The History of Chewing Gum
http://inventors.about.com/od/gstartinventions/a/gum.htm

A blog about Gum
Wrigley_2.jpg
http://www.gumalert.com/

Adobe Slate:
https://slate.adobe.com/cp/qIdvS/