Toy Package Design

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Consider for a moment the myriad of games and toys in your favorite toy store – most of those toys are packaged within a box that someone has to design, and that someone might as well be you!

This toy package project is for a toy character that you create,
based off a DIY character design known as… The Munny!

The Ultimate Munny Project!

The Munny is a “do-it yourself” sculpture created by kid robot, which acts as a sculptural template upon which you can paint, sculpt, draw, or do just about anything too!

Your mission is the create a Munny character first, then create the package for the character. You can create characters in the “Munny-style” based on movie, comic books or anime characters and books, you could even create your very own characters.

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After creating the sketch of your Munny character, use some model magic and create your character as a 3D model! Then create a package design for the 3D figure!

Process (Plan, Refine your Idea, Execute the Design!)
  1. Come up with a Theme for your toy character
  2. Create three sketch ideas for your toy – what about accessories for the toy?
  3. Draw one clean image for your final idea, and scan into Photoshop
  4. (or create a 3D version using Model Magic)
  5. Clean the drawing up in PS, then create using Photoshop and Illustrator


Project One: The Munny Illustration

Using the Munny Character Template, create an illustration of a Munny of your choice.
Sketch your ideas first – know where you are going with your design!

Consider minimizing your color scheme to 3 colors – where would those colors be on your character?

Munny Character Template:167190956_c65c83e33b.jpg



Project Two: The Munny Package Design

Using the Munny Package Template, create a package design for the Munny you created. Remember, the package is for YOUR MUNNY, not the generic Munny package (although you can use that as inspiration).

Munny Package Design Template:

The Munny package design comes in two parts:
The Outside Box & The Inside Sleeve (two pages of one PDF)

We will discuss the format in class

Specifications:
Your design should include images of the toy character and visuals that support the tone of the character. Create a design that illustrates immense fun and excitement someone would have in owning the toy!

In addition, the package design must include the following:

FrontMcPherson-1.jpg
The Name of the Toy
Text that reveals the tone/attitude of the toy

Back
Synposis of the toy/character

Sides
Accessories inside
Other toy characters or accessories available

Top (window is optional)
Toy Name

Bottom
Toy Name
UPC code
Kid-Robot logo


Objectives (Students will learn)
  • Combining Adobe Illustrator and Photoshop
  • Complex Package Design with inner sleeve and windows
  • Designing with a Theme and Character
  • Using Adobe Illustrator Live Trace, Live Paint and Brush tool functions
  • Gradient Mesh, Blend tool and the Warp tools
  • Illustrating with a Theme
  • Creating a color and design theme across multiple formats

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Process
  • Collect images that correspond with the illustrated Munny character
  • Sketch out three ideas for a design layout
  • Consider fonts and color schemes for the design
  • Use Adobe Illustrator to create a title design for the name of the toy
  • Use Adobe Photoshop to create the entire design. Place the title design as a smart object

Links

Go to google (or Bing) and type in “Munny examples” to see great examples


Check out Kid Robots Munny website:
http://sites.kidrobot.com/munnyworld/


Check out the Keaney Munny Challenge!

http://keaneymunny.wikispaces.com/