Visual Balance

As a basic principle of art and design, balance refers to the ways in which the elements (line, shape, color, texture, value) are arranged within the picture plane. Although there are many ways to explore balance within a design, there are only four types of visual balance;

Symmetrical Balance is an even placement of visual weight in the design.symmetrical_balance_proj__by_wolfsjourney-d5txf5d.png
Asymmetrical Balance creates uneven spaces, a sense of imbalance making tension and a dynamic suggestion of visual movement. Asymmetrical balance refers to a psychological or "felt" balance. Space and shape don't need to be evenly dispersed on the page.
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Radial Symmetry relates to images emitting from a point like spokes on a wheel or ripples from a pebble tossed into a pond.
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Pattern relates to planned or random repetition of elements throughout the design.

Ways to achieve balance:
See the resources below for the rule of thirds and the golden ratio
golden-mean.gifruleofthirds.jpg

Why is important?
People like balance; we are creatures of symmetry and appreciate it in everything.
A design is like a real world building: it needs to be balanced or it doesn’t work.

How to achieve it

Color: Colors have weight (Red = Heavy, Yellow = Light)
Shape: Squares can be heavier than circles
Lines: Thin vs. thick
Size: larger=heavier
Use elements to create stability or a sense of dynamic space.

Notes

Balance is vital. A design can be ruined by poor balance
Balance should not be 50/50 in a boring mathematical sense.
Different elements should add up to balance.


Resources


https://www.sophia.org/tutorials/design-in-art-balance-and-contrast


Smashing Magazine
http://www.smashingmagazine.com/2015/06/design-principles-compositional-balance-symmetry-asymmetry/


The Golden Ratio
http://www.creativebloq.com/design/designers-guide-golden-ratio-12121546

The Rule of Thirds
http://www.companyfolders.com/blog/rule-of-thirds-graphic-design