Gum+Package+Design

=Gum Package Design = Chewing Gum has been around for a long time. From the Ancient Greeks, to the Mayans, to Native Americans, humans have enjoyed chewing gum-like substances for many years. And sooner or later (around the late 1800’s) they decided to make a package for it!

From chewing the sap from trees, to more commercial invented flavors like bubblegum, tutti-frutti, wild berry and the more bizarre flavors like Photon (pineapple), Bacon or Root Beer float. Package designers have the challenge of creating a functional package that reflects the flavor of the gum within.

That’s where you come in…

Project
Students will create a package design for a new flavor of gum for a fictional company. The design must include;
 * The Name of the Gum
 * A logo for the company
 * A graphic that reflects the flavor of the gum

**Objective** //(Students will learn)//
 * Creating a design for an alternate format
 * Reflect the expectation of flavor or experience within a design
 * Choosing color harmonies
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Creating a flavor of gum and company logo



<span style="color: #b2340e; font-family: Arial,Helvetica,sans-serif; font-size: 200%;">Process
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Brainstorm an idea. Think about flavors you may want to create, and a company name to reflect that flavor. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">You many use an established company, but you must recreate the design.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Complete the Gum Package worksheet found here:
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">[[file:Gum Package worksheet.pdf]]
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Sketch out your ideas. Create three thumbnails for the design and layout of the package.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Choose a color scheme that reflects the flavor of the gum.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Start designing using Illustrator and/or Photoshop

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Gum package template found here:

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">[[image:whsgraphics2/Early-wrapper-for-Cachou-Chewing-Gum-from-C.R.-Somerville.jpg align="right"]]
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%; line-height: 0px; overflow: hidden;">

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Resources
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Orbits contest <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.foodandbeveragepackaging.com/articles/84791-orbit-gum-s-social-media-packaging-design-contest

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Orbit contest winners <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.stltoday.com/news/local/columns/deb-peterson/two-mizzou-students-have-winning-orbit-gum-package-designs/article_7ac7316a-21d2-11e1-b07e-001a4bcf6878.html

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">The evolution of Gum design <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://elbowroomdesign.com/musings/458/accessorize-your-breath-the-evolution-of-gum/

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">32 Chewing Gum Designs <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://neatdesigns.net/32-chewing-gum-package-designs-that-will-make-your-mouth-water/

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Gum package Design Competition winner <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.adesignaward.com/design.php?ID=27709

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Chewing Gum Statstics <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">The Top 10 Chewing Gum Brands <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">The History of Chewing Gum <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://inventors.about.com/od/gstartinventions/a/gum.htm

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">A blog about Gum <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.gumalert.com/

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Adobe Slate: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@https://slate.adobe.com/cp/qIdvS/